06 Sep Vertically Integrated
Vertically Integrated is a company operating multiple steps from creating or building supplies to manufacturing to selling. At Twiss & Weber we design in-house. We draft in the basement. We grade each pattern. We cut the patterns into fabric. We sew the fabrics into garments. We sell our garments in the attached boutique. Our wonderful clientele buy our creations. Often, a designer will farm out certain steps but we, for many reasons, keep the production in-house.
To keep the cost down, the steps of creation and production remain in-house. Not participating in fashion shows keeps the costs down. Avoiding the photographing of the collection 6 months in advance is another way to keep the costs down. In fact, many times we have been told by our customers that our prices are very reasonable. For us, that is wonderful, and a complement… and then we review our formula… each time we review our formula we remind ourselves that we are doing that part right!
The dress Tonia is wearing, in the above photograph, is new for Fall 2016. This is the classic PBD, aka Paper Bag Dress, but made in a wonderful ultra suede in a glorious teal!
The fabric is limited. But there is always something beautiful in the boutique. The necklace shown is by Ottawa designer Birch Jewellery.